Tex Barry’s Restaurant Branding

Logo Design · Illustration · Visual Identity

Tex Barry’s is a beloved local eatery with a rich history—and for this project, I wanted to tap into that nostalgic charm with a fresh, retro-inspired visual identity.

The goal was to blend old-school diner vibes with modern versatility, so I designed a custom illustrated mascot that channels classic Americana with a playful twist. From the bold linework to the vintage color palette, every detail was crafted to feel like a familiar throwback while standing strong in today’s design landscape.

Two logo variations were created:
One, a streamlined version tailored for menus, signage, and print use.
The other, a more dynamic and expressive version designed for social media, merchandise, and apparel—giving Tex Barry’s a flexible identity that can shine in any format.

Deliverables:

• Custom illustrated mascot character

• Primary logo for menus and signage

• Alternate logo variant for apparel and social media

• Exported assets for web and print

• Color and layout variants for brand consistency

This project was a love letter to vintage branding—reviving the classic with a modern twist that captures the heart of Tex Barry’s.